Sakshay PHP MySQL Blog - PHP MySQL Open Source Solutions Latest Updates http://www.sakshay.in/blog We Shape Your Idea..... Fri, 19 Jun 2009 15:59:58 +0000 http://wordpress.org/?v=2.8 en hourly 1 Magento Ecommerce – surpassing expectations http://www.sakshay.in/blog/php_mysql/magento-ecommerce-surpassing-expectations http://www.sakshay.in/blog/php_mysql/magento-ecommerce-surpassing-expectations#comments Fri, 19 Jun 2009 15:59:58 +0000 admin http://www.sakshay.in/blog/?p=67 Magento is comparatively a new entrant in the ecommerce arena. But in such a short time (released in year 2008) it has become the most popular open source ecommerce platform. Developed using PHP5 Zend framework, its highly scalable. In just one year, this open source platform has topped the Google search volume trends. Supported by an open source eCommerce software development and consulting company named Varien, Magento is a consistently growing community, comprising approx. 68,000 users and developers.

Recently, Magento was awarded as the “Best new open source project” and “Best of open source enterprise applications” by the SourceForge.net Community Choice Awards and InfoWorld.com BOSSIE awards respectively. Comprised with flexible modular architecture, Magento is available with numerous online shop maintenance competencies. With the advent of each new day, Magento is gaining recognition amongst e business owners and web experts. Certain advanced features and characteristics of this CMS are:

1. Analytics and reporting
2. Marketing, promotional and SEO tools
3. Mobile commerce
4. Catalog management tools
5. Multi-shops

We have adopted Magento as the open source offering for our ecommerce clients in addition to SSecom Ecommerce suite. We have launched couple of projects using Magento and many are in progress. For more details on our Magento expertise, click here.

]]> http://www.sakshay.in/blog/php_mysql/magento-ecommerce-surpassing-expectations/feed 0 Include html file into another html file http://www.sakshay.in/blog/php_mysql/include-html-file-into-another-html-file http://www.sakshay.in/blog/php_mysql/include-html-file-into-another-html-file#comments Sat, 06 Jun 2009 07:56:38 +0000 admin http://www.sakshay.in/blog/?p=65 In dyanmic websites developed using php, asp , jsp, perl etc, including an external file like a html snippet in a file is quite easy. But at times, you may want to include a html snippet in a html file.

This can be done using Server Side Includes (SSI). SSI is a simple server side scripting language used primarily to paste contents of one or more files into another file.

For example, if you have a block of latest news on all the pages of your website. Now everytime, you need to update the news block, you would need to edit all the html pages. The easy way would be using SSI. The news block can be a html or text file like news.txt. You can include this file into multiple SSI-enabled pages throghout the website by placing the code:

<!–#include virtual-”../news.txt”–>

Now you just need to change this one file and the effect will take place throughout the website.

For more details, logon to Wikipedia.

]]> http://www.sakshay.in/blog/php_mysql/include-html-file-into-another-html-file/feed 0 Google SEO Guide http://www.sakshay.in/blog/php_mysql/google-seo-guide http://www.sakshay.in/blog/php_mysql/google-seo-guide#comments Fri, 29 May 2009 10:52:23 +0000 admin http://www.sakshay.in/blog/?p=63 Google Webmaster Tools Center and the Google Webmaster Blog are two best resources for managing the SEO for your website. For starters, Google published a SEO Starters Guide on its blog which is very good guide for setting the basic concepts right for your website.  The pdf guide provides overview and best practices under the following headings:

Create unique, accurate page titles
Make use of the “description” meta tag
Improve the structure of your URLs
Make your site easier to navigate
Offer quality content and services
Write better anchor text
Use heading tags appropriately
Optimize your use of images
Make effective use of robots.txt
Promote your website in the right ways

Though its a very basic document but with good enough tips and best practices for starters.  I would recommend to subscribe to the Google Webmasters Tools blog RSS feeds. There is nothing like learning from Google itself for SEO.

]]> http://www.sakshay.in/blog/php_mysql/google-seo-guide/feed 0 Fix for Joomla pdf display issue in IE7 http://www.sakshay.in/blog/php_mysql/fix-for-joomla-pdf-display-issue-in-ie7 http://www.sakshay.in/blog/php_mysql/fix-for-joomla-pdf-display-issue-in-ie7#comments Thu, 28 May 2009 12:32:47 +0000 admin http://www.sakshay.in/blog/?p=60 Joomla 1.5.x has a known issue related to the display of pdf file in IE7. When you click on the pdf icon for any content item in IE7, it opens a popup with blank window. To fix the issue, follow this article on docs.joomla.org.

]]> http://www.sakshay.in/blog/php_mysql/fix-for-joomla-pdf-display-issue-in-ie7/feed 0 Boom your online businesses through One-Way Link Building Strategies http://www.sakshay.in/blog/php_mysql/one-way-link-building-strategies http://www.sakshay.in/blog/php_mysql/one-way-link-building-strategies#comments Thu, 14 May 2009 08:00:13 +0000 admin http://www.sakshay.in/blog/?p=54 For achieving online success and growth, along with higher ranking on search engines, one-way link building is an efficacious marketing strategy. This marketing venture is the only way to identify your web pages for major search engines i.e. Google, Yahoo and MSN. The more number of one way back links are there on your website, the ability to rank your website by search engines will be more. Most of the search engines always give priority to one-way links as compared to reciprocal links. Some powerful strategies of one-way link building are:

  1. Article marketing – It is the one ideal medium to get one-way links. Article marketing can really generate high organic traffic as well as create a niche for you as an expert. Make sure that the articles are creative and publish them to various article directories.
  2. Buying links – This is the method preferred by some Internet marketers, which have enough money to buy some back links from other sites that has high page rank.
  3. Forum postings – This is an emphatic way to create one-way links and improvise your options for creating respect and niche in the market.
  4. Blogs – Blogging can really helps you in developing one-way linking aspects. You can easily share your views, opinions about anything with anyone on this platform. Do updations in your blog at regular intervals and add those links to your business websites. In addition, you can publish the blog to various blog directories and RSS feeds from the blog to various sites.
  5. Content sharing sites – You can post your one-way back links to some reliable content sharing and social marketing sites like Squidoo, Wetpaint, Quizilla, Qassia and Hubpages.
  6. Social book marking – Considered as a powerful tool, social book marking is highly beneficial in creating one-way links. But, you need to be creative while posting as many of these sites strictly blocks such kind of marketing activities. Create content which is unique and attractive to the readers. Some reliable and popular social book marking sites are Twitter, Digg, Furl, Technocrati, Stumbleupon, Reddit, Fark, Del.icio.us, Propeller, Kaboodle and Mixx.
  7. Video sharing sites – Video sharing can also proffer some essential one-way back links. You can insert your videos in either dailymotion.com or youtube.com. Since google took over youtube.com, videos have become more important for promoting your site and generate backlinks.
  8. SEO – One-way linking can help your website in achieving high ranking. On the other hand, for grabbing top class rankings in search engines, you can promote your web pages with targeted keywords. Relevant and proper keywords give an advantage to web spiders to crawl deeper into your web pages, which helps in higher ranking. Moreover, using tags which people are using to bookmark your site or content helps you to identify what people flag your site as a brand or the content.

My dear readers, reckoning you as an expertise combined with the right strategies of link building and marketing could elevate your ranking and reach to new altitudes.

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