Magento is comparatively a new entrant in the ecommerce arena. But in such a short time (released in year 2008) it has become the most popular open source ecommerce platform. Developed using PHP5 Zend framework, its highly scalable. In just one year, this open source platform has topped the Google search volume trends. Supported by an open source eCommerce software development and consulting company named Varien, Magento is a consistently growing community, comprising approx. 68,000 users and developers.
Recently, Magento was awarded as the “Best new open source project” and “Best of open source enterprise applications” by the SourceForge.net Community Choice Awards and InfoWorld.com BOSSIE awards respectively. Comprised with flexible modular architecture, Magento is available with numerous online shop maintenance competencies. With the advent of each new day, Magento is gaining recognition amongst e business owners and web experts. Certain advanced features and characteristics of this CMS are:
1. Analytics and reporting
2. Marketing, promotional and SEO tools
3. Mobile commerce
4. Catalog management tools
We have adopted Magento as the open source offering for our ecommerce clients in addition to SSecom Ecommerce suite. We have launched couple of projects using Magento and many are in progress. For more details on our Magento expertise, click here.