Google Webmaster Tools Center and the Google Webmaster Blog are two best resources for managing the SEO for your website. For starters, Google published a SEO Starters Guide on its blog which is very good guide for setting the basic concepts right for your website.  The pdf guide provides overview and best practices under the following headings:

Create unique, accurate page titles
Make use of the “description” meta tag
Improve the structure of your URLs
Make your site easier to navigate
Offer quality content and services
Write better anchor text
Use heading tags appropriately
Optimize your use of images
Make effective use of robots.txt
Promote your website in the right ways

Though its a very basic document but with good enough tips and best practices for starters.  I would recommend to subscribe to the Google Webmasters Tools blog RSS feeds. There is nothing like learning from Google itself for SEO.

Bookmark this Post:

Joomla 1.5.x has a known issue related to the display of pdf file in IE7. When you click on the pdf icon for any content item in IE7, it opens a popup with blank window. To fix the issue, follow this article on docs.joomla.org.

Bookmark this Post:

For achieving online success and growth, along with higher ranking on search engines, one-way link building is an efficacious marketing strategy. This marketing venture is the only way to identify your web pages for major search engines i.e. Google, Yahoo and MSN. The more number of one way back links are there on your website, the ability to rank your website by search engines will be more. Most of the search engines always give priority to one-way links as compared to reciprocal links. Some powerful strategies of one-way link building are:

1. Article marketing – It is the one ideal medium to get one-way links. Article marketing can really generate high organic traffic as well as create a niche for you as an expert. Make sure that the articles are creative and publish them to various article directories.
2. Buying links – This is the method preferred by some Internet marketers, which have enough money to buy some back links from other sites that has high page rank.
3. Forum postings – This is an emphatic way to create one-way links and improvise your options for creating respect and niche in the market.
4. Blogs – Blogging can really helps you in developing one-way linking aspects. You can easily share your views, opinions about anything with anyone on this platform. Do updations in your blog at regular intervals and add those links to your business websites. In addition, you can publish the blog to various blog directories and RSS feeds from the blog to various sites.
5. Content sharing sites – You can post your one-way back links to some reliable content sharing and social marketing sites like Squidoo, Wetpaint, Quizilla, Qassia and Hubpages.
6. Social book marking – Considered as a powerful tool, social book marking is highly beneficial in creating one-way links. But, you need to be creative while posting as many of these sites strictly blocks such kind of marketing activities. Create content which is unique and attractive to the readers. Some reliable and popular social book marking sites are Twitter, Digg, Furl, Technocrati, Stumbleupon, Reddit, Fark, Del.icio.us, Propeller, Kaboodle and Mixx.
7. Video sharing sites – Video sharing can also proffer some essential one-way back links. You can insert your videos in either dailymotion.com or youtube.com. Since google took over youtube.com, videos have become more important for promoting your site and generate backlinks.
8. SEO – One-way linking can help your website in achieving high ranking. On the other hand, for grabbing top class rankings in search engines, you can promote your web pages with targeted keywords. Relevant and proper keywords give an advantage to web spiders to crawl deeper into your web pages, which helps in higher ranking. Moreover, using tags which people are using to bookmark your site or content helps you to identify what people flag your site as a brand or the content.

My dear readers, reckoning you as an expertise combined with the right strategies of link building and marketing could elevate your ranking and reach to new altitudes.

Bookmark this Post:

The ideal thing to dodge from getting blacklisted by the search engines is to circumvent the usage of some techniques that were once popular for achieving higher ranking. Even if by now, your website is not blacklisted for using that techniques, in the future it may be penalized or charged, deteriorating your traffic for the same thing. The search engine blacklisting means, your website will be thrown out from the listing sites and search engine will block your site from coming again further. Both the IP address and domain name get blocked. Here are some techniques, which you can follow to prevent your website to get blacklisted:

1. Mirror websites – The sites comprised with similar content but with different URL’s have been used to achieve high rankings. Beware of this technique.
2. Invisible text & graphics – Ignore this technique in which the designers used to display invisible text to spam a homepage and inside pages available with endless key phrases and keywords.
3. Gateway or doorway pages – Comprising less real content for visitors and navigation to the gateway pages are usually hidden from visitors on homepage so that visitors have to move more deeper into a website.
4. Frequent submission of pages – Succumbing same pages to different search engines within 24 hours can get you charged as well as may postpone your website from getting listed in search engine.
5. Usage of inappropriate keywords – The use of improper keywords in website meta tags and copy of body tag will definitely put you in the backlash.
6. Automated submission – It is a very counter productive technique to submit your website with the help of automated software and services. Though, at the same time, most of the search engines accept manual submissions inspite of automated one.
7. Cloaking – It is a deceptive strategy used for both misleading the search engine as well as the visitor by presenting different pages for each category.
8. Free or cheap web hosting – Cheap and free web hosting can backfire your website in search engine rankings. If you are serious about the hosting of your website, get it done in a well organized manner.
9. IP address sharing – If you are sharing IP address of your website even with any authentic web host company, it can also lead you in trouble.

Bookmark this Post: