| Life Sciences company |
Overview:ReaMetrix, Inc. a Life Sciences company has been founded on core fundamentals that have driven the success of the Silicon Valley technology industry. The company focuses on the development of medical diagnostic solutions from a global perspective.Industry:BiotechnologyNeed:Reametrix wanted to revamp the existing site to address the global clientele. The product development methodology, quality standards and products needed to be highlighted. The client wanted the site to be dynamic with content management ability and search engine friendliness. Design of the site was one of the foremost concerns. ReaMetrix was to help cut through the clutter by offering information in easy-to-understand language. Layout of the site needed to be intuitive, so finding the right balance between the content and intuitive design was critical.Solution:Sakshay used Joomla CMS with customization to provide the desired solution. A custom design was developed which was clean, crisp and clear in presenting the content.One of the main marketing requirements for the site was to be able to easily optimize the site for search engines and drive organic traffic. Using the Joomla CMS, the client is able to easily create search-friendly URLs, input the necessary meta-data into their assets as well as easily change their keyword densities based on the users search criteria. Benefits:The major benefit has been the use of CMS technology as an enabler rather than a barrier. With the Joomla CMS, ReaMetrix IT team no longer worries about how to update and manage content. Rather, their time is now spent on productive issues such as what content their viewers can best benefit from. ReaMetrix IT team requires little training time before they are up and running with the CMS thanks to the intuitive interface.
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