Overview:

South Asia Times, a news portal, mainly targets updating of different news and media related activities on daily basis. The company provides an opening for news related with world, business, sports, technology, entertainment, health, life style and travel. Basically, it delivers news related solutions, from a global frame of reference.

Industry:

News and media

Need:

South Asia Times wanted to have a news portal designed and developed that addresses wide global presence as well as long lists of clients spread all across the world. The main longing for them was  an attractive news portal theme , a  robust content management system and search engine friendly URL’s.

As we all know, in this competitive era, time is a crucial factor for news portal. The company wants to beat the competition by delivering the latest up to date information in best language and format. The design of the site needed to be very attractive and simple in its own way. The news should be well categorized with a separate landing page for each category of news. In addition, there should be a section each for a video and a photo gallery. The developed news portal should be optimized for search engines to generate good traffic with a google adsense based revenue model.

Solution:

To render the ideal solution, we proposed Joomla CMS as the CMS of choice. We created a customized theme for the news portal with a main landing page for current news. A separate landing page was created for each news category. The module for the breaking news was created which refreshes automatically.

Google adsense was integrated with the site with visibility based on better monetization.

The site was optimized with meta content and search engine friendly URLs for search engines. The site was developed completely xhtml/css based for better search engine performance.

Benefits:

The main advantage of using Joomla content management system is its robust admin panel so that updating and managing the content  becomes much easier to handle and understand. The South Asia Times team have no tension about changing, managing and updating the content. Most of their time is now spent  on their core area of expertise i.e. news creation and dissemination.